If you’re a Patagonia fan, you know it’s their mission to make high-quality clothes that can withstand the elements. But today that’s not their only unique selling point.
Today, environmental responsibility is a big part of their corporate philosophy.This makes sense, because you cannot claim to love the outdoors while polluting the outdoors, and the “fast fashion” industry is now one of the world’s worst polluters.
In response to the trend of overconsumption and pollution, Patagonia has made a bold statement.
They want you to buy less of their product.
While the company has already taken strides to make their products more eco-friendly, that’s not enough if consumers have wasteful buying habits. So part of the new responsibility initiative involves you buying less Patagonia.
Back in 2011, Patagonia partnered with eBay in what is now called the Worn Wear Program (back then it was known as the Common Threads Initiative). The goal is to encourage you to buy fewer new items and instead repair your damaged Patagonia items and/or buy from a dedicated Patagonia used-clothing marketplace.
With this campaign, the company enhanced its eco-friendly reputation, but also indirectly marketed itself by telling customers to “buy less, buy quality.” With these four words, the company associated itself with sustainability and high quality.
Higher quality equals higher willingness to pay. Higher willingness to pay means that Patagonia can justify selling its merchandise at higher prices.
And because you’re buying less of their higher quality and long-lasting products, Patagonia is reducing their negative environmental impact.
Buying and Selling Used Patagonia
Some of the most interesting Patagonia clothing can be found in the secondhand market, especially on eBay.
The “Primo Down Parka” is one popular piece. The solid construction, clean lines and numerous compartments are a classic example of Patagonia’s balanced combination of style and utility. A used one in excellent condition can sell for over $300.
For a Patagonia fan, it’s fun to browse eBay and discover unique pieces from previous seasons – things you’ll never find at the local REI.
It’s also fun to sell Patagonia, but not everyone has the time to do so.
We love the brand almost as much as you do. If you’re closet is stocked with men’s Patagonia that you no longer wear, then give us a call. With consignment, it’s easy to resell and recycle your old Patagonia items.
Photo credit: Yukiko Matsuoka