If your old suits no longer fit, you can probably sell them online. As a reseller, you’ll never get the original cost back, but with some luck and the right strategy, you can make money back and send your suit to a happy new home.
Long before I started this shop, I sold my first suit on eBay. It was a solid black Calvin Klein that I wore just twice, and I believe I let it go for just 50 bucks. Follow the steps below and you can likely do better.
Step 1: Condition and Style Evaluation
Your first step is to honestly evaluate the style and condition of your suit.
Current styles are in demand. With the exception of a few high quality brands, any suit beyond 5 years old is unlikely to sell online.
Thoroughly check for any sign of wear.
Here’s a quick list of key areas to inspect:
- Pant pocket corners
- Pant lining
- Pant seat
- Cuffs (front and back)
- Chest, around all buttons
If you find any evidence of wear, be realistic about it. Ask yourself if you would buy a suit with this type of issue.
If the suit is still presentable with defects, remember that you’ll need to disclose them to any potential buyer. Unfortunately, condition issues are often a deal breaker.
Step 2: Size Check
Remember when you had the suit altered to fit you and only you? That was your “drive it off the lot” moment when the suit lost most of its original value.
Alterations make a garment personal to you. In a resale environment, alterations reduce the number of potential secondhand owners who can now wear that suit. The sleeve length and inseam need to be long enough for most body types.
If your tailor did an excellent job and your size is fairly typical, congratulations – you can move on to step 3.
Step 3: Craft a product description
There are two fundamental elements to every online listing: 1) the description, and 2) the photos.
I recommend starting with the description. If you start with photos, you’ll probably be very eager to post them online with a description that is too short.
Start by listing all key details of the suit. Buyers want to know about lining, vents, buttonholes, shoulder expression, fabric weight, pattern, lapels, pant style and other minutia.
Remember to include all information from the tags, especially the fabric content and International size info.
You’ll also need to measure the suit, including (at the very least) the inseam, sleeve length and chest dimensions.
Step 4: Take clean and appealing photos
Photography is easy, right?
Yes, and no.
It’s very easy to take photos and upload them wherever. But it’s difficult to be sure you’re communicating effectively with the photos.
You need accurate color and good lighting to start. Second, you need to present the suit in an honest and attractive way if you hope to make a successful sale.
For an easy photo like the images above, hang your clothes on a white wall near a window with good natural light. Don’t rely on indoor light bulbs. And unless you’re a pro, don’t use a flash.
Capture images of the jacket and pants separately, then add a photo of the tags. To remove distractions, be sure your suit is clean and wrinkle free. Also, remove (or crop out) any unnecessary objects in your image.
Step 5: Post ads online
You’ll see the most action on eBay. If you’re OK with meeting potential buyers in person, try Craigslist or a Facebook group or one of those new apps like OfferUp.
Be prepared for questions and unsolicited offers via email. If your description is incomplete, people may ask for more details. But if you answer their questions promptly, you might just make a deal on that old suit.
If you do make a sale, be prepared to ship it out promptly. You’ll need relatively large boxes so you can place the suit inside without any significant wrinkling.
Have your printer ready in advance, so you can buy shipping online. If not, be prepared for a fun visit to the local post office.
Thanks for reading my quick guide to selling men’s suits online! If this sounds overwhelming, and you’re not about the DIY method, feel free to get in touch for professional help. We sell high end suits on consignment, with a focus on the better Italian, American and English brands. You can view our current suit listings in the shop now.